Richmond Athletic Association (RAA) and Richmond Rugby are delighted to announce a five-year renewal of their respective partnerships with Asahi UK Ltd (formerly Fuller’s) starting in the 2021-22 season.

The partnership sees Asahi UK continuing to be the exclusive supplier of all draught beers and ciders to the Richmond Athletic Ground bars, which for the coming season will include Fuller’s London Pride, Meantime Pale Ale, Peroni Nastro Azzurro, Grolsch, Cornish Orchards and Guinness. In addition, Asahi UK will continue to be a Premier Partner for Richmond Rugby and receive branding on the A316 entrance board as well as advertising boards on several pitches around the ground.

Ben Aisbitt, Fuller’s London Pride Brand Manager for Asahi UK, said: “Richmond Rugby and Fuller’s London Pride are both icons of West London, and we are delighted to extend our long-standing partnership, now with the exciting addition of some of our world renowned-lagers, as part of the new offering to fans. We are close neighbours, with the Griffin Brewery just along the river in Chiswick. As such we know what a great role the club plays in the local community, as well as its deep heritage in grassroots rugby and the overall history of the game itself. These are all things we’re looking forward to working closely together to support, now and into the future.”

Jimmy Wallace, CEO for RAA and Commercial Director for Richmond Rugby, added: “We are really thrilled to extend our partnership with Asahi UK as our longest-standing partner at the club and ground. We know how much our members have enjoyed their products over the years, especially London Pride, and we are confident this will continue with the introduction of Peroni Nastro Azzurro and Grolsch as the two new lagers, as well as a craft beer in Meantime Pale Ale. We greatly appreciate their continued support and look forward to working closely with the Asahi and London Pride teams in the coming years.”